Drinking culture is ‘uncool’ apparently

Alcohol consumption can be a worrisome issue for parents in Australia. We have a culture of drinking at parties, after work, and almost any occasion that calls for a celebration. And it’s no secret that these routines can be passed on to those we live with, whether it be the occasional wine with dinner, downing a few while watching the rugby, or to celebrate one of our kids’ birthdays. It happens, and we shouldn’t be ashamed of it. What we do need to be aware of, is what habits our growing children replicate.

The good news? Our research here at Edstart is showing that massive alcohol consumption as a trend is seen as ‘uncool’ within our teenagers. We discovered that in the year 2000, 70 per cent of teenagers had tasted alcohol, however we have discovered this number has been reduced dramatically. It seems that the number of high school students who have consumed alcohol has been reduced to 45 per cent.

Teenagers are wanting a healthier lifestyle

While we are seeing a heavier nation especially with an increase in childhood obesity, teenagers who get drunk are seen as ‘uncool’ and healthy living and active lives are seen as the way to stay in the ‘click’ with mates. It’s a far cry from the days of Generation Y, whom we know spent their youths trying to ‘get alcohol’ and experience hangovers at a much younger age.

We think perhaps the reason for this, is the vast amount of evidence that is presented about the effects of drinking alcohol from a young age. Side effects such as permanent brain damage with slow memories, and cognitive thinking, are aspects that research has revealed. And this thinking is helping parents discuss the issues with our teenagers.

When we were younger, there was less information about the side effects available to the average person. This was also exemplified on television shows and in the movies, where leading characters were known to always have cigarette in their hands, or martini. As teenagers, we wanted to imitate our favourite movie stars. The contrast now is celebrities who smoke and promote drinking are seen as negative role models.

In addition, the changing attitudes of parents, are believed to be one of the reasons in which this teenager behaviour has increased. Parents are being more open with their children, and encouraging them to be outside more. Increased activity, such as running, combined sports and enjoying family time based around an activity, can all have a positive influence in the development of our teenagers.

New generation of role models

Teenagers today have the benefit of great knowledge about health and fitness. Celebrities today want to be associated with health and fitness magazine covers, they want others to watch and follow their workouts and so forth. So being seen as someone who has a high rate of alcohol consumption can play a negative role on their careers.

The introduction of leading female sports players has also introduced a whole new range of role models for female teens to look up to. These sports players actively promote a healthy and happy lifestyle, one which excludes the consumption of alcohol.

So the good news for parents of growing teenagers, is perhaps there’s one less thing to worry about. But be careful about your attitudes toward alcohol in front of your families, as this is a trend we hope continues into the future.

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